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The GOAL OF MY CAMPAIGN is to raise money to develop and create high-quality, evidence-based, educational breastfeeding videos that women, families, and healthcare providers can access for FREE anytime.  Video content will provide information related to the prenatal/postpartum/beyond period, and address common myths, issues, solutions, and when to seek help prior to discontinuing breastfeeding.  By collaborating with breastfeeding experts on video content, women and families can experience access to better breastfeeding support and may avoid complications or late night visits to urgent care centers.  Due to long wait times (2 weeks to 2 months) and out-of-pocket expenses (average $125-$300+) for private Lactation Consultants and private breastfeeding clinics, this has the potential to provide accessible breastfeeding support in a timely manner, preventing early discontinuation of breastfeeding.   

Many women do not reach the breastfeeding goals (exclusive breastfeeding to a minimum of 6 months, with continued breastfeeding beyond 1 year) set by our leading health organizations.  It’s often NOT because of a lack of determination, but because there are many barriers and challenges that mothers and babies face.  This includes: difficulty latching, low supply, exhaustion, misinformation, lack of education or support, and maternal-infant illness.  When the appropriate support is not available in a timely manner, issues and exhaustion become unbearable, leading to early weaning.  Every women should be able to set and achieve their individual breastfeeding goals and decide the best time to wean that works for their lifestyle.  Video content will not replace the need for in-person breastfeeding support, but may help address some of the barriers and challenges surrounding breastfeeding that many women face every day. 

Who am I?  I am a MN, RN, IBCLC, new mom, passionate breastfeeding advocate, and entrepreneur.  I have experience in the NICU, postpartum,  public health, and pediatrics.  Looking for more information – check out my website: https://boobandbottle.com/.  I would love your help and support in creating a better future for breastfeeding women and their families. 

Samantha McLeod

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