What’s the deal with nipple pain? One of the most common symptoms of a poor or shallow latch is nipple pain. I always ask my patients whether the pain is a tugging/ pulling sensation or a pinching/burning sensation. Typically, it is normal to feel a tugging or pulling sensation, while pinching or burning could indicate that the baby is not far enough on the breast (ideally the latch is most comfortable when the baby is able to pull the nipple far enough to the soft palate, as opposed to the hard palate). When a baby is latched onto your nipples, you’re likely going to feel something, and they will probably be tender for the first few days while you’re getting the hang of it. Either way, nipple pain (even if it’s tender) is not cool! The best way to avoid nipple damage (bleeding, cracking, blisters, omg) is to work on a deep latch (https://www.youtube.com/watch?v=y–syZR0u1E). In the mean time, you can express some of your breastmilk (https://med.stanford.edu/newborns/professional-education/breastfeeding/hand-expressing-milk.html) or use lanolin to help prevent any further breakdown. If your nipple pain is not improving, seek help. Aint nobody got time for nipple pain.